10 methods to test your MVP
By creating an MVP (Minimum Viable Product), a business stands a great chance to test a particular product idea. In addition to that, MVP allows you and your team to have a realistic assessment of the validity of the business plan. The idea behind the concept of MVP is to design and create a beta version (a prototype) of the potential product and let prospective users experience it.
In fact, you don’t build an MVP to test the technical feasibility of creating it. Instead, its primary purpose is to see if the product is worth making in the first place. Also, it provides a sharp insight into the product’s capacity for solving a specific problem and let you know if users will be willing to pay for it.
1. Define the exact problem, your proposed solution and the target audience
2. Perform a market analysis
3. Always plan to market the simplest solution
4. Identify the main features of the product
5. Build it and experience it
Benefits associated with MVP
These are the main benefits you can experience through MVP:
- It lets you test the product in real-world conditions, without wasting an excessive amount of resources it takes to develop a working product.
- MVPs demand minimal time in terms of production and development. Some processes, such as Design Sprint, can take you from idea to prototyping and testing in 5 days and even less than that.
- It lets you test your hypothesis and launch the product faster, based on what your customers need, much quicker.
The complexity of the MVP will depend on the product type you plan to build. After concluding the hypotheses, it is better if you can consider the below-mentioned testing techniques. Through these methods, you will be able to acquire reliable data from the real-life prospective users who would eventually use the original release later on.
MVP testing tools
1. Interview potential customers
With the assistance of a suitably arranged customer interview, you have a higher chance of emphasizing valuable and unique information about the product. It can be used to create an interest in the product while highlighting the problem it solves. It is always better to have these interviews without a sales pitch if you expect the best results out of it.
Be sure to prepare the questionnaire with the focus of emphasizing the problems the respective product intent to solve. Then, you can have a better understanding of your solution potential and how will prospective users respond to it. See some questions ideas users suggested.
If done correctly, an interview is an exceptionally ingenious, results-guaranteed way concerning mining information.
2. Convincing landing pages
3. A/B Testing
4. Well-planned ad campaigns
5. Crowdfunding programs
You can consider using a crowdfunding platform and make the best use of it to run the MVP tests as well. Popular crowdfunding platforms are an excellent way of showcasing and promoting your MVPs. The response the particular products get through these campaigns can be used to judge the interest of the people about that product. The logic is simple – if the respective product raises more funds from a large number of contributors, you can judge the demand for such a product. These contributors are a representation of the potential market segment for the product you try to promote. However, the most important thing to notice here is the ‘number’ of contributors over the amount collected.
Because of that very reason, a fundraising campaign delivers you dual benefits. That means it raises funds for the product you intend to offer while providing a clear insight into the value of the answer your product gives to the particular problem. Also, such a program creates solid word-of-mouth within the potential market segment even before the launching of the product. Crowdfunding is an exceptionally beneficial approach in the context of marketing.
However, the efficiency of the fundraising program depends on the elements of it. Aspects like explainer videos, demos, incentives, and narratives can be incredibly handy in increasing the effectiveness of the campaign.
6. Explainer videos
You already know how effective pictures can be when it comes to marketing. Photos show a great deal of efficiency when explaining something. Naturally, videos show much higher efficiency when explaining a product or anything else. Modern-Day individuals hardly prefer reading lengthy product descriptions mainly because they don’t have enough time to do so. Therefore, prospective consumers are particularly attracted to videos that explain products and other stuff in interesting and exciting ways. You must make sure, however, that the videos are not so lengthy. Just like the lengthy paragraphs, people hardly prefer watching videos that are lengthy. They quickly get bored even with the videos if they are too long and complicated. So, make sure that you make those videos concise and exciting. Many pieces of research show that the length of the video should be no more than 3 minutes. The attention you drag towards the product using this explainer video would be exceptionally effective. It also can create a strong first impression on the product.
A good explainer video would be convenient when you have to emphasize the fact that you have an answer to a problem which is not even recognized by the users. After the demonstration of the product information and how useful it is to potential customers, it is easier for you to convince them that it is worth paying for your offered solution. Also, getting the feedback after showing the demonstration.
7. Creating Blogs
8. Creation of digital prototypes
In most of the cases, you can consider creating digital mockups of your product to give a clear idea about the functionality of the product. By mimicking the actual functionality of the product through a digital prototype, you can let more individuals access your prototype and experience it. You can either have those MVP prototypes as sketches or even as beta applications to provide a user experience. Users across the globe that fall into your market segment can use this digital product can flesh your idea with their valuable feedbacks. There are plenty of tools you can use to create digital prototypes. Moreover, such an approach is highly cost-effective. As a startup, in particular, such a cost-effective approach will be convenient for you.
9. Creating single-feature MVPs
By building a single feature MVPs, you can save a considerable amount of your development time. Also, such an approach is going to be very handy to keep the perspective focused on the primary functionality of the product. That means, single-feature MVPs don’t usually distract the users from its main feature.
As a result of such an approach, you will be able to get a clear picture of what users think about the primary feature of the product. Also, users will love the concept of simplicity of the single-feature MVP. So, it would be best if you decided which feature of your product should be emphasized before launching the MVP. Then, put that feature into practice and let the users check how essential it is in solving the relevant product they have.